Road2 Media

Properties

Owned properties

We build and own media properties designed for live music fan engagement—products that turn listening into participation, whether that's live-show energy or story-led discovery. Two distinct brands anchor the portfolio today; we will grow organically as new opportunities arise.

Setlist Pick'em

Active Product: Live Music Web App

A fully interactive, live-action fan engagement game at the intersection of live music, gamification, and rapid technical execution—built in-house with modern AI-assisted workflows.

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How we built it

Setlist Pick'em

From concept to live scoring: how we validated the game loop, shipped an MVP fast, and iterated with real show data.

  1. 1

    Discovery & positioning

    Mapped fan motivations at concerts, competitive gaming loops, and sponsor-friendly moments to define a differentiated live game.

  2. 2

    AI-accelerated build

    Used agent-assisted coding for UI scaffolding, data modeling, and test coverage—keeping human review on gameplay, real-time data feeds, and UX.

  3. 3

    Launch & operations

    Rolled out with live event playbooks, moderation hooks, and analytics so each show improves the next release.

Insights

Speed came from tight scope on the first season—one killer loop before expanding modes.

Road to Red Rocks

Music Discovery Platform: Production-Ready Media Brand

A podcast and music discovery platform celebrating the artists, stories, and culture of Red Rocks Amphitheatre—with brand, digital ecosystem, and production vision aligned.

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How we built it

Road to Red Rocks

How we framed the narrative brand, designed the content system, and built a partner-ready roadmap before scaling production.

  1. 1

    Brand & narrative system

    Defined voice, visual territory, and show formats so every touchpoint feels native to the venue story—not generic podcast packaging.

  2. 2

    Product & content architecture

    Structured episodes, artist features, and discovery paths to support SEO, newsletters, and future partner integrations.

  3. 3

    Partnership-ready delivery

    Packaged milestones, rights assumptions, and co-marketing hooks so sponsors see a clear path from pilot to series.

Insights

Culture brands win when editorial and product share one taxonomy—we aligned both early.